Hamed Afshari


Designer + Art Director


Brand Identity

Creative Services

Brand Identity
Brand Guidelines
Identity System

Client Details

Dripology is the premier premium mobile IV service serving. Their formulated IV treatments will leave you feeling restored and invigorated. They are administered by experienced and licensed Registered Nurses.


Objectives and Goals

Develop a brand that accompanies the experience of IV treatments without looking cold or closely related to medicine. 



For the proposal, the logo uses a rounded type. The typographic choice communicates the professionalism of the brand. It’s simple, clear, and inspires confidence in clients.


The icon embodies the service provided, a symbol that communicates what IV treatment means. Drop by drop. 


The colors blue and white predominate in the color palette, as they convey a confident message, while the rest of the lively colors prevent the brand from falling into a medical cliché.