Claudia Juárez


Designer / Art Director


Brand Identity

Creative Services

Brand Identity
Brand Guidelines
Identity System

Client Details

Goodent is a dental office with alternative and innovative options to dental problems. It is formed by professionals with all specialties who provide a practical, efficient, and professional service.


Objectives and Goals

The main goal was to illustrate Goodent’s professionalism and service through fun and vibrant visual language.



The graphic language developed for this project shows the fun essence of Goodent within a world where dentists are commonly perceived as cold or a monochrome profession.


The selected colors enhance the lively and clean nature of the brand’s core values, deviating from the clinical white associated with oral care. In addition, an elegant logo composition was designed, creating a more refined character, but at the same time lively and fun.