The Makeup Mentorship


Ash K. Holm


Designer + Art Director


Brand Identity

Creative Services

Brand Identity
Brand Guidelines
Identity System Design

Client Details

The Makeup Mentorship is an event where Ashley K. Holm talks about empowerment and authenticity through makeup. Choosing authenticity means cultivating the courage to be imperfect, to set boundaries, and to allow ourselves to be vulnerable.


Objectives and Goals

Design a brand that represents and preserves the values ​​that Ash believes in, creating a brand for an event in such a way teaches the importance of beauty being something internal and not external.



The visual system developed for this project shows the elegant essence of Ash and his inspiring work. I chose a neutral color palette and two fonts to combine and create the logo.

The makeup world plays with different textures, colors, facets, and I wanted to represent these elements in the brand. In addition, combining the versatility of these elements allows playing with different compositions for different formats.